Project: SumiNurica Cleansing Balm Launch 2024

About the Project: SumiNurica hired us to create premium photo & assets for their new product launch of their cleansing balm. For the art direction, we went wanted to represent the biotech aspect of the branding. As this product retails for a higher price point, it was imperative the images and video reflect a high end visual identity for the brand. We did this through thorough research of the product, storyboarding concepts for the videos, managing and producing the voiceover, and music licensing.

Service: Half day for model shoot; full day for photo & video still life assets

Deliverables: 20x images for digital usage; 2x videos for website, paid ads and organic social media content.

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